DEEP IN JAPAN

HH#76: Gotta Catch ‘Em All… Ojisan Edition

• Jeff Krueger

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In this episode, we dive into the bizarre and brilliant world of Japan’s newest trading card sensation — おじトレカ / the Ojisan Trading Card Game. A quirky local trading card game from Kawara Town, Fukuoka—featuring real-life middle-aged men and their unique volunteer skills—is gaining national buzz. Created by a community council to honor local ojisan, the game has become a hit with kids and is even attracting fans from outside the region. Now seen as a creative way to connect generations, the project has caught the attention of Japan’s Ministry of Internal Affairs and Communications.

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